If you’re a creator or brand in a specific niche, you could create a Guide that highlights 10 accounts that create content dedicated to your subject matter (including yourself). It’s a great way to get their attention, open up the conversation, and who knows — they might feature you in a Guide in the future! This is exactly what makes Instagram Guides a great relationship-building tool. Instagram Guides create a whole new way to curate and consume content on Instagram — opening up huge opportunities for storytelling and e-commerce on the app. Starting fresh on social or just trying to build your online brand? You’re probably wondering how to get more followers on Instagram. And no, we don’t mean buying followers or using bots. Those tricks might boost your follower count for a short time, but they won’t do you any favors long-term. That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand. Check out our in-depth guide to learn how to grow Instagram followers organically.
5 simple steps to get more followers on Instagram Step 1. Lay the groundwork Step 2. Create great content Step 3. Make yourself findable Step 4. Engage with your community Step 5. Keep learning Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. How to get more Instagram followers for free No time to read the whole guide? Check out the video below for our five best tips. Otherwise, it’s time to roll up your sleeves and get to work.
Dnb NewsHave a thoughtful Instagram marketing strategy If you want to be effective on social, you need a clear plan. Getting more Instagram followers is a great starter goal. But followers alone won’t create a successful Instagram account. Your goal needs to be part of a larger plan that connects to your business strategy and social marketing objectives. Think about the reasons why you want more Instagram followers. What do you really hope to accomplish? Maybe you want to: increase brand awareness boost product sales drive traffic to your website. Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following. Define your target audience Ask yourself some questions about who you’re trying to reach:
They will also help you consistently deliver content that will keep your audience engaged for the long run. Create a consistent brand story and aesthetic Maybe you want to show off how your product is made. Or humanize your brand by sharing an employee’s perspective. An aspirational brand might showcase the lifestyle or achievements of your customers. No matter what you’re going for, it’s important to maintain a consistent brand voice, personality and look. Your posts should be easily recognizable at a glance. Think of your Instagram grid as one cohesive unit. You can always use Instagram Stories to share content that doesn’t quite fit with the look and feel of your main feed. Use keywords to appear in searches Before people can follow you on Instagram, they have to find you. But not all text on Instagram is searchable. Only two fields on Instagram contribute to search results: name and username. Your username is your Instagram handle. It should be consistent with the handle you use on other social networks since this also makes it easier for people to find you. Use your brand name or a variation of your name that people are likely to use when searching for your brand.
Dnb Vocal SamplesYour name can be anything you like, up to 30 characters. You don’t want to keyword-stuff, but including your most relevant keyword in the name field can make you easier to find. Optimize your Instagram bio and profile Two-thirds of Instagram business profile visits are from non-followers. If your bio and profile convince them to click the follow button, those visitors may become followers. Your profile includes your name and username fields (mentioned above), your website and your bio. Your bio can be up to 150 characters, so make the most of it. Convey your brand identity and show new visitors why they should follow you. What kind of content can they expect? If you have a professional account (business or Creator), you can include extra info in your profile, like your contact information, type of business, and location.
Step 2. Create great content Design a gorgeous Instagram grid Sure, this might seem obvious, but it’s critical when thinking about getting followers on Instagram. Every post on your Instagram grid must be high-quality and visually engaging. When new users visit your profile, the content should make them want to see more (and click Follow). Give commercial photographer @nelsonmouellic a round of applause for this visual feat. Write compelling, long captions
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